Compass Coming Soon

Drive interest with exclusive marketing and gain insights before officially launching.

Gated home entrance with cream stone pillars, a paved driveway, and tall manicured hedges.

Compass
COMING SOON

Selling your home? Listing it early as a Coming Soon property on compass.com gives buyers and their agents a heads up that your home is about to hit the market. Drive interest with exclusive marketing and gain insights before officially launching.

What Can Compass Coming Soon Do for Your Listing?

Increase Exposure

Positioned on the Compass homepage and prioritized in search results, Compass Coming Soon listings are the first homes buyers see when they visit compass.com. Not only are these listings promoted site-wide, but they may be featured in both national and regional marketing campaigns at no extra cost to you.

Compass coming-soon page featuring a modern home and property search bar.
Compass graphic: find your perfect home before it hits the market at compass.com.Modern glass-fronted home overlooking the ocean at dusk, with a warmly lit interior.Coming-soon listing graphic showing a furnished living room and a four-day market countdown for 123 Main Street.

Generate Buzz

Compass Coming Soon allows you to bring your home to market sooner with differentiated print, digital, and social media marketing materials designed to pique buyers' interest. When it's ready to go live on the broader market, you'll have the opportunity to launch your listing for the second time, attracting even more attention.

Deliver Market Insights

Take advantage of the pre-marketing period by previewing your home to a high-interest audience as a Compass Coming Soon. It's the perfect time to assess pricing and gather buyer feedback - in most places, without accumulating days on market.

Analytics dashboard showing traffic totals, social channel breakdown, and device usage statistics.Website analytics dashboard showing 2,007 views, 142-second average time spent, and 2,006 new visitors.

How does Compass Coming Soon work?

1.

While your home is being prepped for market, your Compass agent will preview your property to buyers on compass.com

2.

Your agent will develop a Compass Coming Soon marketing campaign featuring social media, emails, print materials, and more to drive the most traffic possible to your listing

3.

Based on these efforts, your agent can identify the right audience for your listing and gain pricing insights

4.

Then, once your listing prep is complete, your agent will create an official launch on the broader market designed for a faster, more profitable sale

Modern living and dining room with white sofas, a wood table, and expansive windows overlooking trees.

Success Stories

David S & Victoria H, Agents | San Francisco Bay Area

"My clients and I tested an aggressive price as a Private Exclusive on Compass. Another agent brought buyers to see the home and they submitted a full price, all cash offer within days. My clients said this was the easiest, no hassle sale they’ve experienced!"

​​​​​​​Early to List. Early to Sell.
Only with Compass Coming Soon.

Hear from Our Agents: The Case for Compass Coming Soon


Compass Coming Soon is subject to local MLS restrictions and is not available in Seattle. All NYC listings are simultaneously syndicated to the REBNY RLS. Compass offers no guarantee or warranty of results.

Work With Us

The Bracchi Group focuses on developing lasting relationships with our clients. We know buying or selling a home can be stressful and we are committed to creating a smooth, seamless, collaborative experience.

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